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	<title>The Monkey Blog by WRBC &#187; Google</title>
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	<link>http://wrbcradio.com/blog</link>
	<description>The Journalism Wing of Radio Bates College in Lewiston, Maine</description>
	<lastBuildDate>Thu, 05 Apr 2012 00:58:09 +0000</lastBuildDate>
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		<title>Finding WRBC</title>
		<link>http://wrbcradio.com/blog/2010/03/finding-wrbc/</link>
		<comments>http://wrbcradio.com/blog/2010/03/finding-wrbc/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 18:22:21 +0000</pubDate>
		<dc:creator>Doug Ray</dc:creator>
				<category><![CDATA[California]]></category>
		<category><![CDATA[Maine]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Listen On]]></category>
		<category><![CDATA[Search On]]></category>
		<category><![CDATA[Search Stories]]></category>
		<category><![CDATA[WRBC]]></category>

		<guid isPermaLink="false">http://wrbcradio.com/blog/?p=528</guid>
		<description><![CDATA[While the Super Bowl is certainly first and foremost a football game, the advertising is also a big reason why people tune into the program. Google, who normally doesn&#8217;t waste their time or energy on television marketing put in a really cute advert called &#8220;Parisian Love&#8221; to this years program, and I have simply been [...]]]></description>
			<content:encoded><![CDATA[<p>While the Super Bowl is certainly first and foremost a football game, the advertising is also a big reason why people tune into the program. Google, who normally doesn&#8217;t waste their time or energy on television marketing put in a really cute advert called &#8220;Parisian Love&#8221; to this years program, and I have simply been in love with it.</p>
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<p>As advertising it sends an interesting and clear message on a pretty low budget and with limited audio, no celebrity faces and little gimmicks. My kudos to the ad people over at Google for creating such a piece.</p>
<p>In a moment of intrigue, I wondered if I could create a similar piece for our humble little radio station. While being a little different, this keeps in the tradition of the Google advertisement. Nevertheless the sentiment is more in line with our little operation here in Maine.</p>
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<p>Listen On.</p>
<p><span id="more-528"></span></p>
<p style="text-align: right;">-Doug Ray</p>
<p><em>Doug Ray is the co-host of Saltimbocca and Escargot, Sundays 8-10 PM on WRBC.</em></p>
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